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商品編號： 9-709-424 出版日期： 2008/07/01 作者姓名： Piskorski, Mikolaj Jan;Halaburda, Hanna;Smith, Troy 商品類別： Other 商品規格： 26p 再版日期： 地域： 產業： 個案年度： 2007 -
商品敘述：
eHarmony''s CEO needs to decide how to react to imitations of its business model, encroachment by competing models and ascendance of free substitutes. The case provides four options to address these threats and asks students to choose one after they analyzed the company''s strategy. The analysis begins with understanding of value proposition, as derived from failures of substitutes. It proceeds to examine industry structure and important differences across its different niches. Students can then analyze the essence of a focused differentiation strategy and understand the importance of costly strategic trade-offs. They can also estimate the size of eHarmony''s competitive advantage over two other competitors before articulating threats to sustainability, all of which will help them choose one of the four options.
涵蓋領域：
Portfolio management;Business to consumer;Competitive advantage;Industry structure;Network effects;Growth strategy;Business models;Decision making;Competitive strategy
相關資料：
Case Teaching Note, (5-709-446), 30p, by Mikolaj Jan Piskorski, Hanna Halaburda
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